JD Power’s 2026 hotel study finds streaming-capable smart TVs available at 74% of properties, with 62% of guests reporting use.

FARGO, ND, UNITED STATES, November 12, 2026 /EINPresswire.com/ -- Smart televisions with streaming capabilities are continuing their shift from premium amenity to standard guest-room expectation, according to the JD Power 2026 North America Hotel Guest Satisfaction Index Study.

The study reports that streaming-capable smart TVs were available at 74% of the properties represented in the research, while 62% of guests reported using them. Both figures increased two percentage points from the prior year. The study is based on responses from 44,787 branded-hotel guests who stayed at a hotel between May 2025 and May 2026.

For hotel owners and operators, the finding places renewed attention on the guest-room technology environment behind the screen. A television upgrade is not simply a display decision. Depending on the property and the desired guest experience, planning may also involve internet access, local-area-network design, cabling and ongoing technical support.

Pinnacle Communications provides customized hospitality technology services through its Hotel360 offering. The company lists design and engineering, structured cable installation, high-speed internet, telephone and broadband, data networks, Voice PBX systems, private digital networks, surveillance systems, guestroom telephones and 24/7 guestroom support among its services.

Pinnacle also works with LG Television Systems and Samsung Televisions for hotel TV applications. Its internet-solutions materials identify incoming bandwidth capacity, local-area-network design and installation, network management, network security, and guest-user support as connected components of hotel high-speed internet planning.

A property’s appropriate approach will depend on its existing infrastructure, guest-room technology, service needs and operating goals. By considering those elements together, hotel owners and operators can make more informed decisions as guest expectations for connected in-room technology continue to evolve.

For more information about the JD Power 2026 North America Hotel Guest Satisfaction Index Study, visit https://www.jdpower.com/business/press-releases/2026-north-america-hotel-guest-satisfaction-study/. To learn more about Pinnacle Communications, visit https://pinnaclecommunications.com.

About Pinnacle Communications

Pinnacle Communications provides customized hospitality technology solutions. Through its Hotel360 offering, the company provides design and engineering, structured cable installation, high-speed internet, telephone and broadband, data networks, Voice PBX systems, private digital networks, surveillance systems, guestroom telephones and guestroom support. Learn more at https://pinnaclecommunications.com.

Spokesperson: Audrey Wagner, Director of Sales Operations, Pinnacle Communications.

Audrey Wagner
Pinnacle Communications
+1 6789657041
awagner@pinn360.com