[Chandigarh, 20 Oct 2023] The most awaited festival season in India is officially here as we can see the shopping spree kicking off with Navratri. However, the journey of this joyous time of celebration begins with a slumbering market during Sharadas. As the Navratri arrives, the inauspicious belief of making significant purchases comes to an end. The very first day of Goddess brings a wake-up call for all the shopaholics across the country. Markets come alive again and the bargain hunters pull up for the hustle and bustle. Besides the spiritual significance, Navratri envelopes the country with colorful attire, elaborate decorations, and illuminating homes. It sets the stage for the grand celebration that follows. In addition to this, the enticing deals, discounts, and offers from E-commerce websites uplift festive fervor. Platforms like Amazon, Flipkart, Myntra, Winni, Snapdeal, and more provide irresistible deals, encouraging shoppers to explore a vast array of gifts and products. Besides, it is a safe and convenient way to buckle up for the arriving celebrations. Regardless, the shopping craze hits its peak during the auspicious occasion of Karwa Chauth. The festival encourages everyone to indulge in shopping for a variety of items. While men look for gifts for women. The jewelry stores, clothing boutiques, makeup counters, mehendi art, salon services, and accessory shops witness a surge as women seek to look themselves the finest. Also, the Karwa Chauth pooja thalis are carefully selected and customized as they serve as a centerpiece for the day's rituals. This active engagement in the online and offline market provides a significant boost to both small and big business owners, as sales spike during this season. After all, Karwa Chauth is the only festival dedicated to men by their women. The day captures the essence of love, devotion, family, unity, and togetherness, underlining the essence of Indian culture. This spirit of giving and nurturing relationships certainly provides an incredible economic boost for businesses. Also, the spree will continue to gather momentum till Diwali and New Year.