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North America dominates the global stock music market, accounting for an industry share of 50.86% in 2022. The region witnessed high growth for individual content creators in 2022, with rising attraction toward individual music production and content creation, which recorded revenue of USD 73.06 million. Moreover, the U.S. has one of the world's strongest, most influential, and most innovative music cultures, with audio naturally ingrained in the culture. It is the largest industry for radio globally, making up almost half the total radio revenues. While broadcast radio’s ad spending is dropping, it is still the biggest industry driving the growth of stock music volumes.
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APAC is one of the most lucrative stock music markets, expected to reach USD 439.09 million by 2028. Driven by a highly active economy, APAC is characterized by strong advertising spending. A decade ago, the region occupied the top spot, winning many international advertising awards. The biggest ad agencies have found their way and settled in APAC for decades. Currently, the rapidly changing media landscape is fueling industry growth. Further, the European stock music market is driven by innovative market offerings. Europe was led by Uk, Germany, France, Italy, and Russia, where stock music is witnessing a surge in demand. Latin America was fueled by the growing number of local production and art films in the region that is witnessing international recognition, which likely will drive the small and medium business stock music market.
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