According to the latest report by IMARC Group, The globalย sports betting market sizeย reached US$ 94.6 Billion in 2023.
UNITED STATES, January 30, 2024 /EINPresswire.com/ -- IMARC Group's report titled "๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐ฒ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ (๐๐๐๐ฅ๐ข๐ง๐, ๐๐ง๐ฅ๐ข๐ง๐), ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐ฒ๐ฉ๐ (๐ ๐ข๐ฑ๐๐ ๐๐๐๐ฌ ๐๐๐ ๐๐ซ๐ข๐ง๐ , ๐๐ฑ๐๐ก๐๐ง๐ ๐ ๐๐๐ญ๐ญ๐ข๐ง๐ , ๐๐ข๐ฏ๐/๐๐ง ๐๐ฅ๐๐ฒ ๐๐๐ญ๐ญ๐ข๐ง๐ , ๐๐๐ซ๐ข-๐๐ฎ๐ญ๐ฎ๐๐ฅ, ๐๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐๐ญ๐ญ๐ข๐ง๐ , ๐๐ง๐ ๐๐ญ๐ก๐๐ซ๐ฌ), ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฒ๐ฉ๐ (๐ ๐จ๐จ๐ญ๐๐๐ฅ๐ฅ, ๐๐๐ฌ๐ค๐๐ญ๐๐๐ฅ๐ฅ, ๐๐๐ฌ๐๐๐๐ฅ๐ฅ, ๐๐จ๐ซ๐ฌ๐ ๐๐๐๐ข๐ง๐ , ๐๐ซ๐ข๐๐ค๐๐ญ, ๐๐จ๐๐ค๐๐ฒ, ๐๐ง๐ ๐๐ญ๐ก๐๐ซ๐ฌ), ๐๐ง๐ ๐๐๐ ๐ข๐จ๐ง ๐๐๐๐-๐๐๐๐", The globalย sports betting market sizeย reached US$ 94.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 205.6 Billion by 2032, exhibiting a growth rate (CAGR) of 9.01% during 2024-2032.
๐ ๐จ๐ซ ๐๐ง ๐ข๐ง-๐๐๐ฉ๐ญ๐ก ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ, ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ซ๐๐๐๐ซ ๐ฌ๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ:ย https://www.imarcgroup.com/sports-betting-market/requestsample
๐ ๐๐๐ญ๐จ๐ซ๐ฌ ๐๐๐๐๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐จ๐ ๐ญ๐ก๐ ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ:
๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐๐๐ฅ ๐๐๐ฏ๐๐ง๐๐๐ฆ๐๐ง๐ญ๐ฌ ๐๐ง๐ ๐๐ง๐ฅ๐ข๐ง๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ:
The increasing advancements in technology and the proliferation of online betting platforms are bolstering the market growth. Advanced technologies like mobile applications, artificial intelligence (AI) for personalized betting experiences, and secure online payment methods are increasing accessibility and convenience for users. Mobile betting allows users to place bets from anywhere, at any time. This convenience is leading to higher participation in sports betting. Moreover, technological advancements are improving the integrity and transparency of betting activities, making them more appealing to a broader audience. The integration of features like live betting, where bettors can place wagers on events as they happen, is further enhancing the user experience, leading to higher engagement and retention rates.
๐๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐จ๐ฉ๐ฎ๐ฅ๐๐ซ๐ข๐ญ๐ฒ ๐๐ง๐ ๐๐๐๐ข๐ ๐๐จ๐ฏ๐๐ซ๐๐ ๐:
The increasing popularity of sports events and the growing media coverage are propelling the market growth. The rising viewership and fan bases for various sports, such as football, basketball, cricket, and esports, are creating a larger audience for sports betting. Major sporting events are attracting massive international attention, offering lucrative opportunities for the betting industry. Furthermore, the integration of sports betting content into sports broadcasts and online sports media platforms is increasing exposure and accessibility to betting opportunities. The rise of esports is also opening new avenues, with its younger, tech-savvy audience being particularly receptive to online betting.
๐๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐๐ฉ๐จ๐ง๐ฌ๐จ๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ง๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ๐ฌ:
The increasing sponsorship and marketing investments represent one of the key factors impelling the market growth. Sports betting companies are investing in high-profile sponsorships with sports teams, leagues, and events. These partnerships not only enhance the visibility of betting brands but also integrate them more deeply into the sports culture. Additionally, targeted marketing campaigns using digital channels are becoming more sophisticated, leveraging data analytics to reach potential bettors more effectively. The increasing use of social media platforms for promotional activities, coupled with influencer marketing, is expanding the reach of these companies, attracting a diverse and broader audience.
๐๐๐๐๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐ง๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ:
888 Holdings PLC
Bet365 Group Ltd.
Bet-at-home.com AG (BetClic Everest Group S.A.S.)
Betfred USA Sports, Betsson AB
DraftKings Inc.
Entain plc
Flutter Entertainment plc
International Game Technology PLC
Kindred Group plc
Sportech PLC and TwinSpires (Churchill Downs Incorporated).
๐๐ฌ๐ค ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ญ ๐๐จ๐ซ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ฉ๐จ๐ซ๐ญ:ย https://www.imarcgroup.com/request?type=report&id=6028&flag=C
๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง:
๐๐ฒ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ:
Offline
Online
Online platforms represent the largest segment due to their accessibility and convenience for users.
๐๐ฒ ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐ฒ๐ฉ๐:
Fixed Odds Wagering
Exchange Betting
Live/In Play Betting
Pari-Mutuel
eSports Betting
Others
Fixed odds wagering exhibits a clear dominance in the market as it offers bettors a straightforward and predictable way to place bets.
๐๐ฒ ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฒ๐ฉ๐:
Fixed Odds Wagering
Exchange Betting
Live/In Play Betting
Pari-Mutuel
eSports Betting
Others
Football accounts for the majority of the market share, due to its widespread appeal and fan base.
๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Asia Pacific dominates the market, attributed to its rising population, growing disposable incomes and increasing adoption of online betting platforms.
๐๐ฅ๐จ๐๐๐ฅ ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐๐ง๐๐ฌ:
The growing integration of virtual reality (VR) and augmented reality (AR) in sports betting is positively influencing the market. These technologies are transforming the betting experience by offering immersive and interactive environments. Additionally, VR can simulate being in a live sports venue, allowing bettors to feel more connected to the event they are betting on. AR can overlay live sports matches with interactive betting options and statistics, enhancing the user experience. This technological innovation not only attracts tech-savvy bettors but also offers a novel way for users to engage with sports betting, potentially increasing user engagement and retention rates.
๐๐จ๐ญ๐: ๐๐ ๐ฒ๐จ๐ฎ ๐ง๐๐๐ ๐ฌ๐ฉ๐๐๐ข๐๐ข๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ญ๐ก๐ ๐ฌ๐๐จ๐ฉ๐ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ, ๐ฐ๐ ๐ฐ๐ข๐ฅ๐ฅ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ ๐ข๐ญ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐๐ฌ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐ญ๐ก๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง.
๐๐๐จ๐ฎ๐ญ ๐๐ฌ:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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Elena Anderson
IMARC Services Private Limited
+1 631-791-1145
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