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Sales Performance Management (SPM) Market 2022 Key Players Data And Industry Analysis

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Sales performance management is the practise of managing and directing resources to increase their capacity to promote and sell items and solutions. The purpose of the emerging sales performance management (SPM) technique is to instruct and motivate salespeople to set targets and please their clients. SPM is necessary for many processes, including goal-setting, performance reviews, and related activities.

The demand for symbiotic partnerships between sales representatives and their prospects has been a major factor in the growth of SPM solution adoption. Additionally, the demand for an unmatched distribution of various sales possibilities that would aid a company in increasing its sales turnover is now made attainable by sales performance management systems.

Sales of sales performance management (SPM) software have increased globally as a result of the continued trend of using business intelligence solutions in the banking, financial services, and insurance (BFSI) and IT & telecom industries.

The goal of sales performance management is to increase operational efficiency and effectiveness. It is a collection of operational and analytical capabilities that automate and integrate back-office operational sales activities. The fundamental competencies of SPM are quota management, territory management, and incentive compensation management (ICM) (QM). Objectives management, advanced analytics, natural language processing and exploration, gamification, and mobile apps may be added features.

The Sales performance management (SPM) market was worth USD 1.5 billion in 2020 and is poised to register a CAGR of 14.9% over 2022-2030, thereby amassing a valuation of USD 6.02 billion by end of the assessment timeframe. The rising focus of organizations to automate their sales process so as to enhance transparency and visibility is primarily augmenting the outlook of this marketplace.

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Global Sales Performance Management (SPM) Market: Segmental Assessment

By Solution:

  • Sale analytics
  • Territory management
  • Incentive compensation management
  • Sales planning and monitoring
  • Others

Sales planning and monitoring segment is poised to amass notable gains over 2022-2030. This is driven by the rising demand to automate sales operations so as to enable stakeholders make informed decisions.

By Deployment:

  • On Premise
  • Cloud Based

The on premise segment is anticipated to garner notable returns over the assessment timeframe attributing to the high demand to customize solutions as per business needs.

By Service:

  • Consulting services
  • Training and support services,
  • Managed services
  • Others

By End User:

  • SMEs
  • Large enterprises

The SMEs segment is likely to grow with a high CAGR over the stipulated time period due to the rising emphasis of small scale organizations to automate their functions so as to reduce the overall operational expenditure.

By Industry Vertical:

  • BFSI
  • Healthcare
  • Retail
  • Travel & hospitality
  • IT and Telecom
  • Energy & utilities
  • Transportation & logistics
  • Others

The BFSI segment is expected to capture a high revenue share over the estimated duration owing to the surging requirement to manage complicated incentive compensation calculations.

Global Sales Performance Management (SPM) Market: Geographical Landscape

North America, Middle East & Africa, Europe, Latin America, and Asia Pacific are the major regions characterizing the geographical ambit of this business vertical. Among these, North America is projected to showcase lucrative growth trends over 2022-2030. This is attributable to the widespread economic development, rising adoption if innovative technologies in workplaces, and presence of noteworthy market players.

Global Sales Performance Management (SPM) Market: Competitive Hierarchy

The prominent companies operating in the industry are SAP SE, IBM Corporation, Varicent, Oracle Corporation, NetSuite, Nice Systems Ltd., Anaplan, InnoVyne, Iconixx, Incentive Solutions, Ascent Cloud, and Salesforce.com, Inc.

Notably, in March 2021, Xactly announced the acquisition of TopOPPS to diversify its service portfolio and strengthen its global presence.

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Frequently Asked Questions

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  • At what CAGR did the sales performance management (SPM) software market growing from 2022 to 2030?
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