Circle Turbomart Team at the opening of their 5th dark store
Circle Turbomart operating through its strategic dark stores is settong new standards for grocery shopping in Kuwait.
KUWAIT, January 5, 2024 /EINPresswire.com/ -- In the rapidly evolving landscape of retail, a new player has emerged, transforming the way we think about traditional grocery shopping experiences—Circle Turbomart. Operating through its strategic dark stores placed in key high density areas, the online platform has set new standards for grocery shopping in Kuwait.
What are dark stores? In essence, dark stores are fulfillment centers designed exclusively for online order fulfillment, devoid of the bustling aisles and checkout counters that define conventional retail spaces. This innovative approach to retail is at the forefront of the rising trend of quick commerce, an industry that is estimated to be worth $47 billion by 2030 in the MENA region alone. This acceleration is strongly anchored in the grocery and food delivery categories, according to a research by Redseer.
The success of this model is highly dependent on the choice of areas selected by quick commerce companies. In the case of Circle Turbomart, the company has been able to score big on this precisely, opening their latest 5 dark stores in a matter of months in key governorates like Jahra Governorate, Hawally Governorate, Mubarak AlKabeer Governorate, Asimah Governate & Farwaniya Governorate. This proximity to their consumer base coupled with their proprietary fulfillment software that ensured the platform delivers with maximum efficiency and lightning fast delivery time of 15 minutes or less.
Circle Turbomart’s implementation of their proprietary software and automated fulfillment systems not only streamlines the order picking and packing processes, but also reduces human error, giving them a success rate of 94%. This marriage of cutting-edge technology, unbeatable prices, and a customer-centric philosophy, are major contributing factors in their growing popularity in the country.
Outside of maximum efficiency and minimum delivery times, the one key factor that solidifies Circle Turbomart’s positioning as a leading platform is their concern for rider safety. Their dark stores enable them to ensure rider safety and sustainability by minimizing travel distances and optimizing delivery routes. This not only enhances the well-being of delivery personnel but also reduces the carbon footprint associated with the last-mile delivery process. In an era where environmental concerns are at the forefront of societal consciousness, Circle Turbomart’s dark stores represent a responsible and sustainable approach to on-demand e-commerce.
It comes as no surprise then that Circle Turbomart in a short time has been able to gain the trust of consumers, the platform already boasts of a 50% MoM growth rate, offering users an impressive array of 4,000 SKUs, catering to diverse needs and preferences. The brand has recently scaled up to an impressive army of 80 dedicated drivers, allowing them to reduce avg. delivery time to an astonishing 12 mins, an unprecedented benchmark in the industry.
In conclusion, dark stores are poised to be a critical factor in the ongoing growth of on-demand delivery and quick commerce. Their strategic location, operational excellence, emphasis on sustainability, and success stories from industry leaders like Circle Turbomart underscore their importance. As consumers continue to seek instant fulfillment of their needs, the efficiency and speed offered by dark stores position them as a game-changer in the retail landscape, heralding a new era where convenience is king, and traditional retail must adapt or risk obsolescence.
Zahra Husain
Circle Turbomart
pr@trycircle.com
