Cecilia Broccardi's journey into the realm of excellence in experiential marketing and event creation began with a Master's degree in business strategy, where her passion for her craft first ignited.
Cecilia's journey reached its pinnacle with her foray into the legendary vineyards of Napa Valley, California—a mecca for wine enthusiasts and a playground for experiential marketing aficionados.
Cecilia Broccardi holds international certifications in Food and Beverage management at Università Bocconi in Milano. Additionally, She holds a prestigious certification as a WSET (Wine and Spirit Education Trust) Level 2 educator, to master the art of wine and spirits.
Cecilia is dedicated to curating unforgettable events and experiences with the ultimate excellence that celebrate her Italian culture, fostering connections through shared culinary traditions, family values, and joyful moments of togetherness.
Today, Cecilia Broccardi stands as a standard of inspiration—an embodiment of passion, innovation, and consistent dedication to the art of experiential marketing.
Cecilia Broccardi's one of the most renowned experts in the world of wine, wineries and hospitality, considered a mastermind and eager to return to Napa Valley
Cecilia's professional journey took flight within the heart of the wine industry in her native Italy, where she honed her craft at prestigious wineries such as Mirabella Franciacorta. She created hospitality initiatives, immersive tasting experiences, and collaborations with renowned iconic events like the prestigious Franciacorta Festival one of the pinnacles in the Italian region.
Her expertise extends beyond Italian borders, as Cecilia's talents have been recognized internationally. Collaborating with industry giants like Klaxon Srl in Milan, she showcased her creative genius in high-profile projects ranging from exclusive fashion shows during Milan Fashion Week to immersive brand activations for international titans like MTV Awards, Pandora and Chanel. Her portfolio also boasts collaborations with esteemed clients such as SNAI, Allianz, and VORWERK, as well as orchestrating the launch event for the new music album of Italian sensation ZUCCHERO.
In the face of unprecedented challenges posed by the COVID-19 pandemic, Cecilia's resilience and adaptability shone through in her tenure at BCG Boston Consulting Group, where she navigated the virtual landscape with finesse, organizing leading workshops and forging strategic partnerships with esteemed establishments like Da Vittorio restaurant.
Nowadays the picturesque landscapes of Napa Valley, Cecilia's visionary approach redefined wine tasting as a multi-sensory journey, crafting narratives that captivated the imagination and forged lasting connections between patrons and brands as a new endeavor and challenge.
Cecilia Broccardi's award-winning career currently serves as a solid statement to the transformative power of creativity, resilience, and commitment to excellence in shaping the future of brand engagement and consumer experiences. She is eager to take the new opportunities to continue growing and contribute in the Napa Valley scene in the dynamic world of wine, wineries, and hospitality.
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