The Business Research Company has updated its global market reports with latest data for 2024 and projections up to 2033
LONDON, GREATER LONDON, UK, January 16, 2024 /EINPresswire.com/ -- The directory, mailing list, and other publishers market have exhibited steady growth, ascending from $34.98 billion in 2023 to an anticipated $35.84 billion in 2024, marking a Compound Annual Growth Rate (CAGR) of 2.4%. Projections signal a continuation of this growth trajectory, reaching $38.97 billion by 2028, with a CAGR of 2.1%.
Digital Content Surge Driving Market Momentum:
Rising Demand for Digital Content: The burgeoning appetite for digital content is a primary driver propelling the growth of the directory, mailing list, and other publishers' market. Digital content, distributed through online directories, facilitates swift and efficient revenue generation for organizations. Seasonal lists, such as 'Top Schools,' contribute to the diverse online published content. A substantial increase in time spent consuming content on online platforms, as reported by a 2022 study, reflects a continuous surge, with 55% of respondents dedicating more time to content consumption post-pandemic. This growing demand for digital content is a pivotal force propelling the market forward.
Digital Marketing's Transformative Role: The adoption of digital marketing practices is poised to drive substantial growth in the directory, mailing list, and other publishers market. Digital marketing, leveraging various online channels, has become integral to communicating with customers and expanding outreach. Notably, 72% of total marketing spending in August 2023 was allocated to digital marketing platforms, underscoring its significant impact. The shift towards digital marketing, which constituted 55% of total marketing, has reshaped the industry, with total digital advertising expenditure surpassing offline advertising ($436 billion vs. $196 billion in 2021). The rising adoption of digital marketing emerges as a key catalyst for market growth.
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Key Market Players:
Prominent companies contributing to the market's vibrancy include QUAD/GRAPHICS INC., Hubert Burda Media, Axel Springer SE, Thomson Reuters, Nielsen Holdings, YP Holdings LLC, Dex Media Inc., Gannett Co. Inc., Dun & Bradstreet Corporation, Experian PLC, and others. These industry leaders are adapting to evolving trends, emphasizing digital platforms, and embracing content delivery innovations.
Digital Transformation and Innovation:
Technological Transformations: The directory, mailing list, and other publishers market are undergoing significant transformations propelled by new technologies. These innovations offer diverse platforms for disseminating content in innovative ways. Publishers have redefined distribution approaches by introducing digital offerings and services, aligning with evolving consumer needs.
Regional Dynamics:
• Asia-Pacific Dominance: In 2023, Asia-Pacific emerged as the largest region in the directory, mailing list, and other publishers' market.
• Middle East as a Growth Hub: The Middle East is anticipated to be the fastest-growing region in the forecast period.
Market Segmentation:
The directory, mailing list, and other publishers market covered in this report is segmented –
1) By Type: Directory and Mailing List, Other Publishers
2) By Platform: Traditional, Digital
3) By Application: Residential, Business
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Directory, Mailing List, And Other Publishers Global Market Report 2024 from TBRC covers the following information:
• Market size date for the forecast period: Historical and Future
• Market analysis by region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• Market analysis by countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Trends, opportunities, strategies and so much more.
The Directory, Mailing List, And Other Publishers Global Market Report 2024 by The Business Research Company is the most comprehensive report that provides insights on directory, mailing list, and other publishers market size, directory, mailing list, and other publishers market drivers and trends, directory, mailing list, and other publishers market major players, directory, mailing list, and other publishers market competitors' revenues, market positioning, and directory, mailing list, and other publishers market growth across geographies. The directory, mailing list, and other publishers market report helps you gain in-depth insights on opportunities and strategies. Companies can leverage the data in the report and tap into segments with the highest growth potential.
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