The US is the leading country globally in the hair wigs and extensions market. Hair wigs and extensions can be made using human hair or synthetic fibers resembling human hair. An increasing number of customers demanding hair extensions or wigs for beauty or functional purposes has been driving the industry over the last few years. Native Africans and people of African descent are the largest hair wigs and extensions consumers. The global demand for premium-quality hair products is influencing manufacturers to set up production facilities in Asian countries, mainly in China and India, and offer hair wigs and extensions at lower prices than in international markets. The number of African-descent women with thinning hair, men suffering from receding hairline, and male pattern baldness is at par with consumers in the US and European nations.

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The availability of high-quality wigs and toupees encourages men worldwide to try them as an alternative to surgical procedures or hair transplants. Further, hair wigs are extensively used in emerging economies. In countries such as the US, the UK, France, and Italy, hair extensions account for a large share of the global hair wigs and extensions market. During the forecast period, southeast Asia and sub-Saharan Africa are expected to witness significant growth, while Latin America is expected to grow slower than the other emerging markets. While GDP growth is anticipated to rise in both developing and advanced economies, the hair wigs and extensions market in China and India is projected to witness significant growth in usage and demand.

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