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mobile marketing market Market Size – USD 66.07 Billion in 2020, Market Growth – at a CAGR of 23.6%
VANCOUER, BC, CANADA, July 18, 2022 /EINPresswire.com/ -- The global mobile marketing market size reached USD 66.07 Billion in 2020 and is expected to register a CAGR of 23.6% during the forecast period, according to latest analysis by Emergen Research. Increasing demand for immediate engagement solutions is a key factor expected to drive global mobile marketing market revenue growth during the forecast period. Rising demand for evaluating effectiveness of marketing campaign in real-time is expected to further propel global mobile marketing market revenue growth going ahead. Increasing social media networking sites and social media advertising are other factors expected to boost global mobile marketing market revenue growth in the near future.
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The report assesses the historical data and current scenario to offer accurate estimations of the Mobile marketing market in the coming years. Furthermore, the report provides a comprehensive analysis of the impact of the COVID-19 crisis on the market. It offers detailed insights into the impact of COVID-19 on the industry at a regional level and industry level. The report also covers the developments and government regulations related to COVID-19. The report further analyzes the current and future impact of COVID-19 on the global market and provides an insight into the post-COVID-19 situation.
Some Key Highlights From the Report :
Solution segment revenue is expected to expand at a significantly steady CAGR during the forecast period. Increasing demand for mobile marketing solutions such as QR codes, SMS, MMS, mobile web, push notifications, in-app messages, location-based marketing, and others is expected to boost revenue growth of this segment going ahead.
The large enterprise segment is expected to lead in terms of revenue over the forecast period due to rising adoption mobile marketing among large enterprises as a strategy to reach potential of a larger audience while also increasing brand value.
Increasing number of mobile phone users using mobile search engines frequently is expected to drive revenue growth of the mobile web segment, which is expected to lead in terms of revenue contribution to the global mobile marketing market during the forecast period.
The BFSI segment is expected to lead in terms of revenue over the forecast period due to increasing adoption of mobile marketing solutions and services in the BFSI sector.
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The Global Mobile marketing market report assesses the historical and current data along with a thorough analysis of the market dynamics. The report also sheds light on the significant market growth driving and restraining factors that are anticipated to influence the market growth through the forecast period. The report explores the effects of the pandemic on the market and its key segments and regions. It also offers a forecast estimation of the market growth in a post-COVID-19 scenario.
The prominent players participating in this industry include:
Google LLC, Inmobi Technology Services Private Limited, International Business Machines Corporation, Marketo, Inc., Amobee, Inc. (Singapore Telecommunications Limited), Oracle Corporation, Salesforce.com, Inc., Chartboost Inc., Microsoft Corporation, and Twitter Inc.
Emergen Research has segmented the global mobile marketing market on the basis of component, organization size, solution, end-use, and region:
Component Outlook (Revenue, USD Billion; 2018–2028)
Services
Solutions
Organization Size Outlook (Revenue, USD Billion; 2018–2028)
Large Enterprises
SMEs
Solution Outlook (Revenue, USD Billion; 2018–2028)
QR Codes
SMS
MMS
Mobile Web
Push Notifications
In-App Messages
Location Based Marketing
Others
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Global Mobile marketing market has been classified into the subsequent geographical segments:
North America (U.S., Canada, Mexico)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
What Is Covered In The Report:
Standard Deliverables:
Mobile marketing market Size in both revenue and volume
Driving and Restraining Forces of the Dating Services market
Segmental analysis broken down into various subcategories
Mobile marketing market Share Analysis of top competitors
New Product Entry Strategies
Location Analysis
Mobile marketing market Forecast and Growth Projections
Our USPs
Value chain and competitive matrix analysis
Production and consumption trend analysis
Regulatory compliance impacts on production process
Alternative material sources and processes
Customer Mapping Strategies
Reduction in utilization rate of facilities
Raw material procurement sources
Devising alternative chemical routes for enhanced efficiency
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