Julia Dixon pitches ESAI on Shark Tank
Former college advisor Julia Dixon built ESAI after witnessing how pricey consultants gave wealthy students an unfair advantage.
I invested because ESAI is solving a real problem. This platform doesn’t spit out essays. It helps students figure out who they are and how to show that to the world. That’s powerful, and personal.”
NEW YORK, NY, UNITED STATES, May 11, 2025 /EINPresswire.com/ -- On Friday, ESAI (pronounced [ES] + [AY] + [EYE]), the ethical AI platform helping students navigate college admissions, entered the Shark Tank when founder Julia Dixon took the stage to pitch her bold vision: an affordable, AI-powered way for every student to tell their story.— Mark Cuban
A former college advisor, Dixon built ESAI after witnessing how legacy status, zip codes, and access to pricey consultants gave wealthy students an unfair advantage. In the Tank, she demonstrated how ESAI works using a high school photo of Mark Cuban himself. Framing him as a student named “Mark C,” she showed how the platform might help a student connect a love of innovation and basketball into a compelling essay theme—personalized, ethical, and admissions-ready.
Cuban and Kevin O’Leary both made offers. After a high-stakes negotiation, Dixon successfully secured her dream deal: $250,000 for 5% equity, with an additional 2.5% in advisor shares through a follow-on agreement.
“Mark was the Shark I hoped for,” said Julia Dixon, Founder and CEO. “He understands the tech, but more importantly, he understands the need—especially after going through the college process with his own family. I couldn’t be more excited to have him on our team.”
Since launching, ESAI has supported over 550,000 students in the 2024 admissions season and reached more than 35 million viewers on TikTok. The platform offers AI-powered tools that help students craft authentic, story-driven applications without outsourcing their writing. ESAI adheres to strict ethical standards, offering the same kind of guidance a human tutor would—at a fraction of the cost. Families have saved an estimated $145 million in advising fees.
With Cuban’s backing, ESAI plans to help even more students find the right-fit schools and craft the stories that get them in. Long-term, ESAI aims to be the place Gen Z builds their professional identity, evolving from college applications to career goals and everything in between.
Julia Dixon
ESAI
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