Author Lindsay Smith proudly displays her new book, No One Needs Another Company Mug: Stop Branding. Start Experiencing. Now available on Amazon.
Lindsay Smith unveils a guide for businesses to prioritize customer experiences over branding, featuring strategies and case studies to drive loyalty & growth.
Born from her passion for experiences and their impact on relationships, Smith shares her journey of growing a business by prioritizing customer care and real connections. Featuring case studies from globally renowned brands like Kimpton Hotels, as well as local companies like Pieri Hospitality in Conshohocken, PA, and High Mark Distillery in Reno, NV, the book provides practical, actionable insights for businesses of any size.
“Traditional marketing says, ‘We sell widgets.’ I say, ‘We make you feel like a VIP—and we happen to sell widgets,’” explains Smith. “When businesses prioritize customer experiences over branding, they foster loyalty and drive revenue in ways traditional methods can’t match.”
The book’s 10 actionable strategies are designed to help businesses redefine their approach, creating lasting impressions without breaking the bank. By focusing on genuine care and purpose, Smith empowers local businesses to stand out, build stronger customer relationships, and spark positivity in their communities.
“Imagine if every business focused on creating remarkable experiences,” says Smith. “We’d see less negativity and more loyalty, referrals, and growth. It’s a shift we can all benefit from.”
Local business owners, entrepreneurs, and community leaders are encouraged to explore this timely book, which challenges the status quo and offers a fresh perspective on driving business success.
Smith is available for interviews and speaking engagements to discuss the insights and inspiration behind No One Needs Another Company Mug. Stop Branding. Start Experiencing and to help you curate your next exciting experience for your customers.
Book Details:
No One Needs Another Company Mug. Stop Branding. Start Experiencing
Published By: Amplify Experiences, LLC – January 2025
Available at https://www.amazon.com/author/lindsayasmith
Lindsay Smith
Amplify Experiences, LLC
letstalk@amplify-experiences.com
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