By adding a symbiotic culture of bacteria and yeast (SCOBY) to a tea and sugar solution, kombucha is a fermented tea beverage. The bacteria break down the sugar and tea ingredients throughout the week-long (or longer) fermentation process to create a naturally carbonated beverage with a pleasantly sweet-sour flavour that includes healthful ingredients including B vitamins, organic acids, antioxidants, and traces of alcohol.
Two thousand years ago, in China, Hard kombucha first appeared. It has produced a carbonated beverage by utilising the alcoholic beverage and natural beverage sectors. Due to its possible health benefits, hard kombucha has grown in status and popularity on the global market for a considerable amount of time. During the projection period, demand is anticipated to increase due to its delicious tastes.One of the biggest differences between hard kombucha and regular kombucha is the time that is used to taken for it to make. Hard kombucha is fermented longer with more sugar and yeast in order to bump up the alcohol content. Some kombucha brands will add artificial or natural flavourings to add to the taste and it makes it more delicious.
The rising consumer preference for multifunctional healthy halo beverages has not only fulfil their demands but also align with their keto and vegan diets that will adapt well to the market growth, and many manufacturers have been offering products in this category that has boosted the market growth.
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Segmental analysis of the market:
Based on ABV Content
- Up to 5.0% ABV
- 0% to 10.0% ABV
- Others
Based on Distribution Channel
- On-trade
- Off-trade
The Prominent Players In market:
-
- Remedy Drinks
- Jiant
- Flying Embers
- JuneShine
- Boochcraft
- Kyla
- Unity Vibration
- Dr Hops
- Ventura Brewing Company
- Allkind
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COVID-19 Impact:
Due to growing consumer awareness of their own health, the COVID-19 pandemic outbreak has had a significant impact on the consumption pattern of alcoholic beverages, changing it from one with a high alcohol content to one with a low alcohol content. Due to stay-at-home purchases from all over the world, the sale of hard kombucha during the epidemic increased considerably through e-commerce platforms.
Major questions answered in this report:
- What is the CAGR of the Global hard kombucha market?
- What are the primary growth determinants of the market?
- Which are the major regions constitutes the geographical landscape of the market?
- Which are the prominent market players operating in this market?
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