The global FAST (Free Ad-Supported TV) channels market is driven by shift in consumer preferences, cost advantages, content variety

WILMINGTON, NEW CASTLE, DE, UNITED STATES, March 5, 2025 /EINPresswire.com/ -- The global FAST (Free Ad-Supported TV) Channels Market was valued at $6.9 billion in 2022, and is projected to reach $28 billion by 2032, growing at a CAGR of 15.4% from 2023 to 2032. FAST channels are ad-supported, free streaming television service that provides linear channels with pre-programmed ad breaks in between. These channels can be created by reorganising existing on-demand content catalogues as content playlists or programming grids. Many well-known brands have their own channels to monetize content through advertising and attract new consumers. Pluto TV, Xumo, Tubi, Peacock, The Roku Channel, IMDbTV, and Samsung TV+ are some of the most popular providers that provide FAST channels. FAST channels deliver regular linear TV channels to internet-connected devices such as CTV. FAST channels, unlike subscription models, are able to deliver these streaming services at no cost to the viewer by dynamically adding commercials into the would-be ad break. The advertisements tend to be skippable and non-skippable, with varying durations.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 (𝐆𝐞𝐭 𝐅𝐮𝐥𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧 𝐏𝐃𝐅 - 245 𝐏𝐚𝐠𝐞𝐬) 𝐚𝐭: https://www.alliedmarketresearch.com/request-sample/A146945

The global FAST (Free Ad-Supported TV) Channels Market is driven by shift in consumer preferences, cost advantages, content variety, advertiser appeal, content, and improved technology and distribution. However, limited content offerings, monetization challenges, and bandwidth and infrastructure limitations hamper the market growth. On the contrary, the increase in demand for streaming content and growth in connected TV devices are major factors offering potential growth opportunities for the market.

Based on type, the linear channels segment held the highest market share in 2022, accounting for more than four-fifths of the global FAST (Free Ad-Supported TV) channels market revenue, and is estimated to maintain its leadership status throughout the forecast period, owing to the content availability, advertising revenue, user engagement, cost-effectiveness, and evolving viewer preferences. However, the video on demand segment is projected to manifest the highest CAGR of 19.8% from 2023 to 2032, owing to the factors such as shifting consumer behavior, variety and flexibility of content, convenience and accessibility offered by FAST channels platforms.

𝐁𝐮𝐲 𝐍𝐨𝐰 & 𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 : https://www.alliedmarketresearch.com/fast-free-ad-supported-tv-channels-market/purchase-options

𝐓𝐡𝐞 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐩𝐫𝐨𝐟𝐢𝐥𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐢𝐧𝐜𝐥𝐮𝐝𝐞

Roku, Inc.
Pluto TV
Tubi TV
Crackle
Xumo, Inc.
Sling TV
Vudu
Plex
Peacock TV LLC
Amazon.com, Inc.

The report provides a detailed analysis of these key players of the global FAST (Free Ad-Supported TV) channels market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

𝐆𝐞𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮'𝐫𝐞 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬: https://www.alliedmarketresearch.com/request-for-customization/A146945

Based on content type, the movies segment held the highest market share in 2022, accounting for more than one-third of the global FAST (Free Ad-Supported TV) channels market revenue, and is estimated to maintain its leadership status throughout the forecast period, as the movies segment provides a wide range of content, including blockbuster releases, independent films, classics, and genre-specific movies. This diverse offering drives the growth of the movies segment. However, the sports segment is projected to manifest the highest CAGR of 19.2% from 2023 to 2032, owing to the factors which include the popularity of live sports events, the increasing demand for sports-related content, and the unique advertising opportunities associated with sports programming.

By distribution platform, the web-based channels segment acquired a major share in 2022 and is attributed to be the fastest-growing segment during the forecast period. This is attributed to increasing internet penetration, shifts in consumer viewing habits, availability on multiple devices, diverse content offerings, and cost-effectiveness. Furthermore, advertisers are increasingly recognizing the potential of web-based channels for reaching their target audience. These platforms provide a data-rich environment that enables precise audience targeting and measurement of ad performance. Advertisers can leverage this data to deliver targeted advertisements to specific user segments, maximizing the effectiveness of their campaigns. The growing interest from advertisers has further driven the growth of web-based channels.

𝐈𝐧𝐪𝐮𝐢𝐫𝐲 𝐁𝐞𝐟𝐨𝐫𝐞 𝐁𝐮𝐲𝐢𝐧𝐠: https://www.alliedmarketresearch.com/purchase-enquiry/A146945

Consumer behavior has shifted significantly towards digital streaming and on-demand entertainment consumption. Traditional TV viewing is decreasing as people prefer the flexibility and convenience of streaming options. FAST channels meet this demand by providing free, ad-supported streaming choices, allowing viewers to enjoy a diverse range of material without the need for membership. Thus, shifting consumer behavior has fueled the growth of the free ad-supported TV channels market. Furthermore, a variety of content has significantly contributed to the expansion of free ad-supported TV channels market.

𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:

Based on region, North America held the highest market share in terms of revenue in 2022, accounting for more than three-fourths of the global FAST (Free Ad-Supported TV) channels market revenue, owing to the increasing popularity of streaming services, demand for free streaming contents, the rise of connected TV devices, and the shift in advertising budgets towards digital platforms. However, the Asia-Pacific region is expected to witness the fastest CAGR of 23.3% from 2023 to 2032, owing to the increase in internet penetration, driven by improved connectivity infrastructure and affordable smartphones. This has resulted in a larger online audience base, providing a strong foundation for FAST channels to reach a wider audience.

𝐎𝐭𝐡𝐞𝐫 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭𝐬:

IT Operation Analytics (ITOA) Market - https://www.prnewswire.com/news-releases/it-operation-analytics-itoa-market-to-reach-191-1-billion-globally-by-2032-at-32-5-cagr-allied-market-research-301902425.html

Enterprise Communication Infrastructure Market - https://www.globenewswire.com/news-release/2023/07/20/2708430/0/en/Enterprise-Communication-Infrastructure-Market-to-Reach-354-2-Billion-Globally-by-2032-at-16-4-CAGR-Allied-Market-Research.html

Smart Manufacturing Market - https://www.prnewswire.com/news-releases/smart-manufacturing-market-to-reach-860-0-billion-globally-by-2031-at-13-7-cagr-allied-market-research-301824579.html

David Correa
Allied Market Research
+ 1 800-792-5285
email us here
Visit us on social media:
Facebook
X
LinkedIn
YouTube

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.