Dr. Catrise Austin, celebrity dentist, authority strategist, and author of The Authority Gap, at the Boss Doctors Conference 2026 in Miami, where she presents 7 AI PR strategies for entrepreneurs.
Dr. Catrise Austin, “The Queen of Smiles” and author of The Authority Gap, shares AI-powered visibility strategies that help doctors, entrepreneurs, and experts attract media, brands, and new patients.
Celebrity Branding, LLC, founded by Dr. Catrise Austin, turns experts into recognized authorities using the Fame Formula’s five pillars — Position, Publish, Promote, Pitch, and Profit.
Celebrity dentist and author of The Authority Gap teaches physician and Dental entrepreneurs how to use AI to get discovered and chosen by the media and brands.
As press coverage becomes harder to secure and more competitive, Dr. Austin’s session tackles a problem most experts face: they are exceptional at what they do, yet remain invisible to the media and the audiences they want to reach. Her presentation delivers a practical, AI-driven framework attendees can put to work immediately.
What Attendees Will Learn
Built on Dr. Austin’s proprietary Fame Formula™ methodology and its five pillars-Position, Publish, Promote, Pitch, and Profit-the seven visibility strategies teach entrepreneurs to:
● Position yourself as a credible expert with a clear message
● Publish to claim and build your authority
● Promote your content for discovery
● Use publicity to connect directly with the media
● Turn your knowledge into money
“The most talented experts are often the most overlooked- not because they aren’t good enough, but because they aren’t positioned to be found,” said Dr. Catrise Austin, founder of Celebrity Branding, LLC. “When you combine the right authority strategy with artificial intelligence, you make yourself discoverable- the kind of expert the media quotes and brands want to partner with. That’s exactly what I’m going to teach the Boss Doctors audience to do.”
The session is designed for physicians, dentists, coaches, consultants, and business owners who want to expand their influence beyond their practice and be recognized as leaders in their field.
About Dr. Catrise Austin
Dr. Catrise Austin is a celebrity cosmetic dentist, authority strategist, and founder of Celebrity Branding, LLC, where she helps experts, entrepreneurs, and healthcare professionals build media presence and monetizable authority platforms. She is the author of The Authority Gap, which reveals why so many qualified experts remain overlooked and lays out a step-by-step system for closing the gap between being skilled and being recognized-so they get discovered and chosen by the media, brands, and their ideal clients. She is also the creator of the Fame Formula™ system, and her diagnostic tool, The Authority Score Assessment, helps professionals measure the strength of their authority platform and identify their next step toward greater visibility.
Professionals can take The Authority Score Assessment for free at www.fameformulascore.com.
About Boss Doctors
Boss Doctors is a physician-led organization where medicine meets business. Founded by Dr. Tisha Rowe, MD, MBA, the organization empowers healthcare professionals to build generational wealth through diversification, entrepreneurship, leadership, and innovation. The Boss Doctors Conference 2026 takes place July 10–12, 2026, at the University of Miami. For more information, visit www.bossdoctors.com.
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