Demand is anticipated to increase throughout the projection period as a result of consumers' increasing awareness of the vast variety of flavours and styles of craft beer and their low alcohol by volume (ABV) percentage. Additionally, the industry is anticipated to benefit from the increasing number of craft beer lovers in the United States, Germany, Belgium, the United Kingdom, and Japan.

Low ABV beers were were largely regarded as insipid, but craft brewers are now giving them a new lease on life. Brewers are attempting to revolutionise the craft beer market, which is far more prevalent in European nations like Sweden. Breweries may prepare themselves for what the craft beer market requires by planning ahead despite the fact that the craft beer industry is continuously evolving.

Low ABV beers were previously thought to be bland, but craft brewers are now giving them a fresh start. The craft beer industry, which is more common in European countries like Sweden, is being revolutionised by brewers. Despite the fact that the craft beer market is constantly changing, breweries can prepare themselves for it by making a plan in advance.

Beer and craft beer market valued at US $87.27 Billion in 2022 is to reach a value of US $148.83 Billion in 2030, growing at a CAGR of 6.9% over 2022-2030.

The COVID 19 epidemic had a catastrophic impact on the economy. Due to Covid, beer sales in the US decreased by 30.5%. A medical emergency, Covid 19 was an infectious disease that spread throughout the entire world. Restaurants, pubs, and all other public meeting places were shut down as a result of the lockdown, which was implemented to stop the virus's spread and protect people from its effects. Due to lockout, 87% of brewers had to stop down completely and deal with cancelled orders. Due to the lockdown restrictions, transportation and e-supply were also impacted. However, the number of people buying beer online has increased, and they are increasingly using D2C (Direct to Consumer) platforms.

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Beer and Craft Beer Market: Segmental Analysis

By Type:

•              Ale

•              Lager

•              Pilsners

•              Other

By Packaging:

•              Glass

•              Bottle

•              Can

•              Others

By Production:

•              Macro brewery

•              Microbrewery

•              Craft Brewery

•              Others

By Distribution Channel:

•              On Trade

•              Off Trade

Top Key Players:

Mohan Meakin Ltd., United Breweries Ltd. (UB Group), Arbor Brewing Company India, B9 Beverages Pvt. Ltd. (Bira 91), Carlsberg India Pvt. Ltd., Gateway Brewing Company, Himalayan Ales Pvt. Ltd. (White Rhino), Molson Coors India Pvt. Ltd., Sona Beverages Pvt. Ltd. (Simba Beer), Anheuser-Busch InBev NV, Boston Beer Company, Constellation Brands, SABMiller Plc, and Diageo PLC.

Notably, in June 2020, Anheuser-Busch InBev announced the acquisition of Craft Brew Alliance to diversify its craft beer portfolio.

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