Beacon highlights the following benchmarks and strategies designed to help mental health clinics succeed in the digital landscape:
• Website Performance Metrics: Beacon emphasizes the importance of website performance metrics such as page load speed, mobile responsiveness, and user experience, and provides benchmarks and tips for optimizing website performance to attract and engage visitors.
• Search Engine Optimization (SEO) Benchmarks: Beacon’s experts outline SEO benchmarks for mental health clinics, including keyword rankings, organic traffic growth, and backlink acquisition – as well as strategies for improving SEO performance and increasing visibility in search engine results.
• Content Marketing Benchmarks: Content marketing plays a huge role in establishing expertise, building trust, and attracting potential patients. Benchmarks for content creation, distribution, and engagement metrics are instrumental in guiding content marketing efforts.
• Paid Advertising Performance Benchmarks: The benchmarks include click-through rates (CTR), conversion rates, and return on investment (ROI, as well as implementing strategies for optimizing ad performance and budget allocation.
• Social Media Engagement Metrics: Beacon discusses benchmarks for social media engagement, including follower growth, engagement rates, and content sharing. Tips for creating engaging social media content and building a strong online community are also provided.
• Patient Acquisition and Retention Metrics: Beacon explores benchmarks related to patient acquisition costs, patient retention rates, and referral sources. Strategies for improving patient acquisition and retention through targeted marketing efforts are outlined.
Beacon encourages mental health clinics to leverage these digital marketing benchmarks and strategies to achieve their marketing goals, reach more patients, and make a meaningful impact in the mental health community. Beacon Media + Marketing is a results-driven digital marketing agency specializing in healthcare marketing, SEO, PPC, content marketing, and advertising strategies. For more information, or to join our Benchmark Group, please reach out today.
Adrienne Wilkerson
Beacon Media + Marketing
+1 775-824-5626
email us here
