The global athletic footwear market is projected to reach USD 191.2 billion by 2031, at a CAGR of 4.4%, from USD 130.3 billion in 2022. The athletic footwear market is expected to continue to grow in the coming years due to the innovation in material technology, and growing emphasis on fitness and health-conscious lifestyles.

The market for sports footwear took off thanks to a dynamic blend of fashion, performance, and innovation. From modest beginnings, the market shot to prominence in the middle of the 20th century thanks to the combination of changing customer preferences and technology improvements. Sneakers went from being practical sportswear to being cultural icons thanks to the introduction of innovative designs, materials, and marketing techniques by companies like Nike, Adidas, and Reebok. An important period occurred in the 1970s and 1980s when shoes went beyond their sporting origins and became style statements supported by celebrities and sports legends.

The market entered a new phase when Nike introduced Air cushioning and Adidas unveiled the legendary Superstar, blurring the distinction between performance and style. These developments elevated sneakers to sought-after collectibles and improved comfort and performance in addition to fostering a growing sneaker collector culture. With social media, influencer marketing, and e-commerce changing how consumers connect with brands, the market experienced exponential development in the digital age. Limited edition releases, customization opportunities, and brand-designer collaborations all contributed to demand by appealing to a wide range of demographics and tastes. Because of a powerful combination of culture, technology, and consumer-driven trends, the athletic footwear sector is thriving today and has cemented its position as a major player in the sports and fashion industries.

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In September 2023, B2B sports shoe maker Mochiko Shoes is acquired by Agilitas Sports. The business produces goods for well-known brands like Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, and US Polo. It is the top sports footwear producer in India.

In December 2022, with the acquisition of Topo, Designer Brands enters the premium athletic footwear market.

Segment Analysis and Market Dynamics

Based on type, the global athletic footwear market is divided into sports shoes, running & walking shoes, hiking & backpacking shoes, and aerobic & gym wear shoes. The running & walking shoes category dominates the market with the largest revenue share. Specifically crafted for running and walking activities, these shoes prioritize cushioning, flexibility, and shock absorption. They often incorporate technologies like breathable materials, responsive cushioning, and gait analysis to provide comfort and support for long-distance running or regular walking. Designed for outdoor enthusiasts, hiking and backpacking shoes focus on durability, stability, and traction. They typically have rugged soles for grip, waterproof or water-resistant materials, and sturdy construction to withstand varied terrains and weather conditions. Sports shoes encompass a broad range of footwear designed for specific sports like basketball, soccer, tennis, and more. They feature specialized elements such as ankle support, traction, and cushioning, optimized to enhance performance and prevent injuries particular to each sport. Aerobic & gym wear shoes shoes cater to gym workouts, aerobics, dance, and general fitness activities. They emphasize flexibility, lightweight construction, and support for lateral movements. They often incorporate breathable materials and cushioning designed for activities involving jumping, pivoting, and quick directional changes.

The supermarkets/hypermarkets segment is the largest segment of the athletic footwear market, based on end user. These large-scale retail spaces provide a wide array of products, including athletic footwear. While they may offer a variety of brands, their selection might be more generalized, catering to a broader audience. Shoppers can benefit from the convenience of finding footwear alongside other goods, often at competitive prices. E-commerce platforms and brand websites have transformed the buying experience, offering convenience, extensive choices, and often competitive pricing. Online channels provide a vast array of athletic footwear, detailed product information, customer reviews, and the convenience of shopping from anywhere. Moreover, they often offer customization options and exclusive online deals, attracting a wide range of consumers.

The market is greatly influenced by consumer lifestyle choices and preferences, which fuels demand for footwear that is both fashionable and performance-driven. Technological developments continue to be a pillar, with ongoing innovations in materials, padding, and design improving comfort and functionality. In order to fulfill changing customer expectations, brands heavily spend in research and development (R&D) to bring innovative features, such as smart technology and sustainable materials. Marketing tactics, like as partnerships with sports, celebrities, and influencers, are essential for influencing consumer attitudes and increasing sales. In a market that is extremely competitive, limited edition releases, exclusive alliances, and experiential marketing initiatives create buzz and encourage brand loyalty. The market is still being driven by global trends in health and wellness, such as an increase in sports and exercise involvement. Furthermore, the distinction between athletic and casual footwear has become hazier due to the growth of athleisure as a fashion trend, broadening the market’s potential customer base. Digital platforms and e-commerce have completely changed the way people shop by providing accessibility and ease. Customer engagement is further enhanced by data-driven insights and personalized shopping experiences made possible by AI and machine learning. Economic considerations can have a major impact on market dynamics, influencing price sensitivity and buying patterns. These elements include disposable income and purchasing power. All things considered, the sports footwear industry continues to be a dynamic ecosystem that is influenced by global socioeconomic trends, technology, innovation, and consumer behavior.

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Regional Analysis

The athletic footwear market in Asia Pacific is expected to lead globally. Consumer expenditure on sports and fitness-related activities has surged in nations like China, India, Japan, and South Korea due to a growing middle class, fast urbanization, and rising disposable income levels. In this region, there has been an exponential increase in the demand for athletic footwear as health consciousness and sports engagement expand. In addition, the market has grown dramatically as a result of the changing lifestyle trends, especially the emergence of athleisure and the incorporation of sporting into regular clothing. The lines between casual and conventional sports footwear have become hazier as a result of this change, which has increased consumer choice and sustained demand. Asia Pacific is becoming a key focus for manufacturers and brands due to its enormous growth potential. They are concentrating on product innovations that are suited to the various demands and tastes of customers in this market, partnerships with local influencers, and customized marketing tactics. Furthermore, a larger population now has easier access to athletic footwear due to the growing popularity of e-commerce platforms and the digitalization of retail, which is driving market expansion. With increased disposable income, changing lifestyle preferences, an increasing emphasis on fitness, and smart brand initiatives, the Asia Pacific region is well-positioned to maintain its leadership position in the worldwide athletic footwear market.

The report “Athletic Footwear Market Size, Share & Trends Analysis Report by Type (Sports Shoes, Running & Walking Shoes, Hiking & Backpacking Shoes, and Aerobic & Gym Wear Shoes), by End User (Men, Women, and Kids), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Brand Outlets, and Online Channels), and by Region (North America, Europe, APAC, MEA, and CSA), and Segment Forecasts, 2023 – 2031” is available now to Econ Market Research customers and can also be purchased directly from: https://www.econmarketresearch.com/

Further key findings from the report suggest:

• The global athletic footwear market is predicted to register a compound annual growth rate (CAGR) of 4.4% over the projected period of 2023-2031.
• Asia Pacific will be the leading region of the global athletic footwear market during the forecast period of 2023-2031.
• The major key players in the global athletic footwear market are: Nike, Inc, Puma SE, Adidas AG, Bata Brand, Honeywell International Inc., New Balance, Rahman Group, COFRA Holding, ELTEN GmbH, Uvex group, Rock Fall Ltd., Oftenrich Holdings Co. Ltd, Wolverine World Wide Inc., Hewat’s Edinburgh, and W. L. Gore & Associates, Inc.

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Econ Market Research has segmented the global athletic footwear market based on type, end-user, distribution channel, and region:

Athletic Footwear Market by Type (Revenue, USD Billion, 2023-2031)

• Sports Shoes
• Running & Walking Shoes
• Hiking & Backpacking Shoes
• Aerobic & Gym Wear Shoes

Athletic Footwear Market by End User (Revenue, USD Billion, 2023-2031)

• Men
• Women
• Kids

Athletic Footwear Market by Distribution Channel (Revenue, USD Billion, 2023-2031)

• Supermarkets/Hypermarkets
• Specialty Stores
• Brand Outlets
• Online Channels

Athletic Footwear Market Regional Analysis (Revenue, USD Billion, 2023-2031)

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• U.K.
• France
• Italy
• Spain
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Australia
• Rest of Asia Pacific
• Middle East & Africa
• Saudi Arabia
• UAE
• South Africa
• Rest of MEA
• Latin America
• Brazil
• Argentina
• Rest of Latin America 

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