Air fryers is referred to as a type of kitchen appliance that is predominantly used to prepare fried food including chips, nuggets, popcorn, and French fries, among others. These applications are specially designed to facilitate deep frying of the ingredients without completely submerging them into the oil. It functions by circulating hot air around the food, thus making is crispier and crunchier.
This device has several benefits such as fast frying, easy to clean, low fuel consumption, and can fry a large amount of different foods. Fried foods such as French fries, fried chicken, fish, fried ice cream, mozzarella sticks and fried spaghetti are commonly fried using this appliance.
The global valuation of the air fryers market is expected to reach US$ 1,861.4 Billion by 2030, rising at a CAGR of 7.3%.
The demand for air fryers is expected to increase significantly owing to the advances in features such as LED screens, smart sensors and touchpads to improve accessibility and time-saving features.
The demand for the product is anticipated to rise as consumer awareness of energy-efficient products and a healthy diet rises. The market for air fryers is also being driven by growing concerns about fat intake and cholesterol levels in the human body, which are leading people to consume healthier foods. The use of air fryers has a substantial impact on the growth of health-conscious people, particularly in urban areas where their disposable expenditures have increased. Additionally, growing consumer awareness of fitness and higher food quality is driving up demand for already fried and frozen foods, which is driving up demand for air fryers. Changing consumer tastes, with less junk food consumption and greater popularity of fat- or oil-based foods, have led kitchenware manufacturers to launch innovative health-conscious products.
Due to developments in features like LED screens, sophisticated sensors, and touchpads for better accessibility and time-saving functionalities, the usage of air fryers is predicted to increase significantly. The need for energy-efficient air fryer appliances is being driven by shifting consumer tastes toward technologically advanced goods.
The adoption of oil-free meals to reduce body cholesterol levels. Additionally, increased spending on home appliances and access to in-depth product-related research, including design advancements and novel features, is a major driver of air fryer sales all over the world.
Fried food was frequently cooked in convection ovens before air fryers became commonplace. But today's air fryers come in a wide range of models, advancements in technology, and costs. Sales have increased due to the growing popularity of low-fat or oil-based cooking.
A modern air fryer uses only about 1 tablespoon of oil while circulating air at high temperatures to cook food.
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Segmental Analysis of Global Air Fryers Market:
Based on Device Type
- Manual
- Digital
Based on Wattage
- Below 1200 Watt
- 1200-1500 Watt
- 1500-1800 Watt
- 1800-2000 Watt
- 2200 Above
Based on End-user
- Commercial
- Residential
Based on Price Range
- Below US$ 25
- US$ 25 – US$ 100
- US$ 100 – US$ 200
- US$ 200- US$ 300
- US$ 300 & Above
Based on Sales Channel
- Direct Sales
- Supermarket or Hypermarket
- Department Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
Online retail of air fryers to grow from a CAGR of 14.5%. The growing popularity of e-commerce vendors including Amazon, and Flipkart is an important factor aiding product sales.
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Geographical Analysis of Global Air Fryers Market:
The Global Air Fryers Market is further segmented into five major countries- North America, Europe, Asia-pacific, Latin America, Middle East and Africa.
The U.S. is expected to dominate the air fryer market in near future. Increasing adoption of smart kitchen devices and modular aesthetics among consumers are supporting sales. Manufacturers are also pushing for investments into R&D and improved market access. Additionally, the U.S. market is moderately consolidated with major share going to well-established, and globally renowned manufacturers aside from tier2 companies and start-ups, which offer a wider range of product options.
Competitive Landscape:
Koninklijke Philips N.V., Stanley Black & Decker, Inc., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC (CDH Private Equity), Cuisinart Corporation (Conair Corporation), Meyer Manufacturing Company Limited, GoWISE USA, NuWave, LLC, De’ Longhi Appliances S.r.l., DOMU Brands Ltd, TAURUS GROUP, Bajaj Electricals Ltd., and Newell Brands, Inc.
Effect Of COVID-19 On The Global Air Fryer Market
Nearly every nation on earth has experienced notable loss and misery as a result of the recent COVID-19 pandemic epidemic. The epidemic has quickly had an impact on the world economy by directly impacting supply and demand, destabilising the market and supply chain, and having an adverse impact on financial markets & businesses. The market for air fryers has benefited from the rare COVID-19 outbreak.
Key Questions Answered In The Report:
- What is the growth rate projection Global Air Fryers Market over the forecast period 2022-2030?
- Which regional segment accounts for the largest revenue in the Global Air Fryers Market?
- What are the key trends of Global Air Fryers Market?
- How many segments have been Global Air Fryers Market?
- What are the prime strategies of the leading market players in Global Air Fryers Market?
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