Event Recap:
• K-FOOD EXPRESS Convenience Store Pop-up: The K-Food pop-up store at the George’s Market in the Student Center was a highlight of the event. aT America recreated a Korean convenience store, showcasing over a variety of 70 products from 25 Korean brands. The pop-up featured a diverse range of Korean HMR (Home Meal Replacement) items, snacks, beverages, and frozen goods, offering a hands-on cultural experience. Interactive activities such as roulette games, photo zones, and coin collection challenges added an engaging and festive atmosphere.
• Outdoor Terrace Tasting Space: Located at the H Street Tabling Space, this booth was a hit with participants who enjoyed tastings of Korean dishes and beverages. Main activities included a traditional Korean game zone featuring 딱지치기 (a traditional Korean game) and 공기놀이 (another traditional Korean game), an automatic ramen machine, and a microwave ramen cooking experience. Attendees also had the opportunity to win BTS-themed gift packages by participating in various activities.
• K-Movie Screening & K-Snack Booth: The K-Movie Screening and K-Snack Booth provided attendees with an immersive experience into Korean cinema and snack culture. The event featured a screening of “Past Lives” by director Celine Song at the George Washington University Student Center amphitheater. This screening was accompanied by a special treat—kimchi-seasoned popcorn—alongside K-Snack displays, enhancing students’ engagement and appreciation of Korean food culture.
The event successfully brought Korean food and culture to the forefront of campus life, fostering a deeper connection between students and Korean traditions. The event’s activities not only showcased the diverse offerings of K-Food but also provided valuable insights into consumer preferences, contributing to the broader understanding of Korean products in the U.S. market.
Hosted by Korea Agro-Fisheries & Food Trade Corporation (aT America)
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