Allied Market Research published a new report, titled, “Ayurvedic Health and Personal Care Products Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

The demand for Ayurvedic products is on a continuous rise, which has led to the emergence of Ayurvedic centers in the U.S. and Europe. Within the Asia-Pacific region, India has attained global prominence for its wide Ayurvedic product range, thereby becoming a preferred destination for medical tourism. It holds a negligible share in the overall Ayurvedic products market, as quality standards are not maintained according to international specifications.

Factors driving consumer preference for Ayurvedic products are rising awareness regarding their benefits, increasing cognizance about ill-effects of allopathy, easy availability, and growing disposable income. Lack of R&D for high yielding varieties, irregular supply of raw material, absence of a standardized procedure to manufacture Ayurvedic products, and safety regulations are major challenges faced by the market players.

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Key players profiled in this report are Maharishi Ayurveda Products Ltd., Dabur India Ltd., The Himalaya Drug Company, Herbal Hills, Biobaxy Technologies India, Planet Ayurveda, Basic Ayurveda, Natreon Inc., and Arvincare.

The world Ayurvedic health and personal care products market is segmented based on product type, end user, distribution channel, and geography. Based on product type, it is bifurcated into Ayurvedic healthcare products and Ayurvedic personal care products. Personal care products comprise hair care, skin care, oral care, and baby care products. Women, men, and babies are the prime users of Ayurvedic products. These products are distributed through supermarkets, department stores, drug stores, beauty salons, specialty stores, direct selling, and Internet retailing. The market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, UK, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).

The Covid-19 pandemic has a vital impact on the growth of the global ayurvedic health and personal care products market and altered several market scenarios. The lockdown across various countries and ban on international travel has disrupted the supply chain and revenue chain. The report includes a thorough analysis of the Covid-19 pandemic on the growth of the global ayurvedic health and personal care products market.

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By Product Type: 

? Healthcare Products
? Personal Care Products
? Skin Care
? Hair Care
? Oral Care

Key Benefits of the Report:

• This study presents the analytical depiction of the Ayurvedic Health and Personal Care Products Market industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Ayurvedic Health and Personal Care Products Market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global Ayurvedic Health and Personal Care Products Market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed Ayurvedic Health and Personal Care Products Market analysis based on competitive intensity and how the competition will take shape in coming years.

About Allied Market Research:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to offer business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains.

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